Generating content was a key aspect of this project as this is what determined the overall design of my project. Gathering content early on within this process allowed me to discover how online users responded to my initial question and demonstrated the manner in which they replied through the internet. Initially I was unsure of what kind of responses I would receive but found that the manner of response was quite similar across different countries. There were both serious responses as well as joking responses which is expected as the anonymity of Reddit allows users to respond anyway they like without serious repercussions. The most surprising aspect of the responses were the amount of detail and length commenters went into about not only the ingredients they use but why they use them and why they are important. Responses ranged from a few words up to approximately 350 words as well as further discussion between the commenters.
The generation of content was a significant aspect of this project as it was a crucial aspect of this publication and was highly successful in representing both food culture as well as internet culture. This project demonstrated that content does not always need to come from professional sources but can come from online users which could also be considered more reliable in some ways as these users are not influenced or pressured to produce the content.
Pushing the boundaries of publication design
Throughout this project, I have also discovered that publication design can be explored further than just traditional forms such as magazines and books. Zines are an interesting form of publication that allow for all kinds topics to be explored in a creative way that is not limited by structures. The zine I have created through this design project represents an aspect of the internet that is not one that is usually seen in traditional publication. By bring together the internet and print media, I have gained a new perspective of both of these forms of communicating information as it demonstrates how language and tone differs across platforms.
Exploring a new visual style
This design project allowed me to explore a new visual style that I had previously had not experimented with. Discovering vaporwave, cyberpunk and seapunk styles has diversified my knowledge as a graphic designer. As these are a fairly new style that have only been around since the early 2010’s, it is still being explored through the online community. Applying this style through my design has allowed me to see design from a different perspective in which mess is viewed positively through embracing the look of the early internet while still incorporating modern internet culture. The remixing and modification aspect of this visual style has also allowed me to incorporate new ways of working in InDesign to create new work by including both existing work as well as my own original work.
This project has challenged me throughout the entire process as my design concept developed into a more abstract form than I had originally intended. Embracing the mess of the internet through a publication was a challenging task as this went against the traditional forms of publication but allowed me to push the boundaries of grids and structures. This project has been a great foundation for me to delve further into publication design in the future as it has challenged me creatively to be experimental with publication design, especially through the form of a zine. This design concept has also enabled me to discover user generated content through online platforms and the significance of the internet which is an ever-growing form of content with the increasing rise of social media.