Website Analysis

This week we began to analyse our website and put together our report on the website. We began to analyse the key areas of the website including navigation and design functionality and these were our findings in relation to navigation.

The web design of the site is exercising breadcrumb navigation, which is a widely used secondary navigation scheme as it is an effective visual aid in specifying the exact location to a user. This secondary navigation scheme was used, as it is the most effective for holding large amounts of content, and also to organize this in a hierarchical manner. However, by doing so the usability of the website is reduced by the number of actions a visitor needs to take in order to get to a second level page. The center for Advanced Visual studies follows a semantic logical path however is simultaneously confusing to navigate due to its linking nature between 2nd and 3rd levels and so on.

The website has chosen an in-page navigation system for content based headings such as the ‘about’ in the ‘staff page’, to simplify the initial orientation process, known as ‘scanning’. In-page navigation is an effective and beneficial tool for webpages that extend beyond two scrolls, and typically relate to mutli-page documents (Motive 2006). However, the usefulness of this form of navigation is limited on shorter pages, as the addition of this will push content further down the screen. However, in assessing the Center for Advanced Visual Studies, the site overlaps the content over the heading, which is not aesthetically pleasing. This example is illustrated in the snapshot below.


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